![]() ![]() It’ll take more time to become popular,” says Philip George, Business Head for Southern Region, Saregama, also pointing that Hindi and Punjabi pop music have a better market than Tamil. ![]() “Pop is new and it is only in its infant stage. Though Tamil pop music has been there in the city for more than a decade, it is still in its initial stages. ![]() “Despite the less number of takers, Tamil pop music does have a market”, avers Gopakumar, a pop singer who launched his first album ‘Saaral’, recently. That’s one of the reasons why such music is not popular among the mass,” says Shalini, who cut her first album in 1996. Many singers come up with slipshod job that obviously will not be able to make it big in the industry. While it is known that there are only a few companies to promote Tamil pop music, the quality of the music also matters during promotion. “Video is very important for a pop song because the singer will be on-screen and viewers will come to know them, whereas in films the singers are always behind the scene,” believes Smita, who also adds that it takes a lot of investment from the company’s side. However, the right mix of audio and video is equally important for such genres of music to be as popular as film music. ![]()
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